Marketing Techniques

In the pursuit of a good Search Engine Ranking , I have employed

just about every Marketing Technique out there…

But, no matter which Marketing Techniques I used, the Ultimate

goal was that 1st page listing on Google, the Ultimate ‘pie in the sky’

So, I guess you could say that, all Marketing Techniques are just

different forms of Search Engine Marketing as that all important Search Engine

Results Page listing is the common goal  or end result of almost all Marketing Techniques

Having a good Search Engine listing is the surest resource for

Prospects to find You.

It doesn’t matter which Marketing Techniques You use, if the

Search Engines can’t find You; neither will Your Customers or Prospects.

So, I believe, the obvious 1st place to start, in any Marketing Campaign;

is with Your Web Page.

On Site Optimization is the easiest to control aspect of Your entire MarketingCampaign.

And the Meta-Tag is the easiest to control aspect of Search Engine Optimisation.

• Keep in mind that the Search Engine spiders count ‘characters’ not words and/or numbers..

The Meta Tag is is the 1st thing the Search Engine spiders (or robots) ’see’ when they check your Web Site.

All the information about Your Web Site is sumarised in the Meta Tag.

The Meta TAg is broken down into 3 seperate ‘tags’ or categories

• TITLE Tag-

The Web Site Title, what is seen at the top of the browser window

when someone logs onto Your Web Site.

Your Title Tag should have Your most Important Key Words or Key

Word Phrases in it while, still, staying within 60 characters (letters, numbers, etc.) or less.

• META Description-

Basic Information on what the Search Engine will find on the Web Site

Here, again, You want to use Your most important Key Word or

KeyWord Phrases, keeping it down to 150 characters or less.

This is the little description Your Customer or Prospect will see on Google when

they find Your Listing

So, You want to be sure that You have a good short sentence that makes sense and is ‘Readable’

{stay with the old KISS rule–keep it simple, stupid }

• META Keywords-

The All Important KeyWords and Key Word Phrases

This is just a simple listing of all the Key Words and Key Word Phrases that are important to

Your Web Site;

Use a good Key Word research tool. I like to use WordTracker,which has a 7 day Free Trial,

however, there are plenty of other Free Key Word research tools available on the Internet

Don’t list Any KeyWord more than 5 times, even if it is part of a Key Word Phrase,

or You will run the danger of being listed as a Key Word ’spammer’ .

Try and stay less than 874 characters; in this case, the Less characters You use, the better You are, search engine wise. (Especially now with the new MSN search engine {BING} stirring the SE waters. Google is having fits, and re-doing the algorithms, Again.)

Always List Your most important Key Words 1st.

Usually, with most Search Engines, and definetly with Google; the

first 7 Key Words carry the most ‘weight’ or importance in the ‘eyes’ of the

Search Engine ’spider’

Make sure that each one of your Web Pages has it’s own Meta Tag.

So that all Title Tags,  Descriptions, and KeyWords for each page is Relevant to

that page

With a good Meta Tag, Your well on Your way to true

Search Engine Optimization

Happy Marketing and Many Blessings…

MD Allison

SEM Consultant

SEO Marketing Techniques

Ultimate Leads Generation

Trainer with Veretekk

The Ultimate Marketing System

[Via http://mdallison.wordpress.com]