Let’s get one thing straight – I can’t stand telemarketers. Interruption based marketing is old news and it’s time to let it go. Despite the “Do Not Call List” and the overall reduction in telemarketing calls I’ve received in recent years, I’m still annoyed often enough to blog about it. Here’s something I wish every company would understand – I don’t like to be interrupted and neither do most people. Even if the company calling technically has an “established relationship” with me, I still don’t want to hear a sales pitch. I will actually go out of my way not to do business with a company that markets this way.
Recently I received an automated sales call that asked me to wait on hold for a representative. Let me say that again – asked me to wait on hold. I was so taken aback by this it actually took me a few seconds to hang up the phone. Not only did this company have the audacity to interrupt me in the middle of my day with something I didn’t want, but expected me to wait for the priviledge. Are you kidding me? In an era of permission based marketing, social networking, and ever improving ways to communicate, this lack of effective marketing is unacceptable. Companies need to stop interrupting and find other ways to build relationships.
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