I’m a Creative Director and I’m also photographer, so when I ran across this commercial for Canon cameras, I was completely amazed.
Website Screen Shot of the making of the Canon commercial http://www.usa.canon.com/app/html/NFL/site.html#/eosRebelCommercial
Canon has a new line of cameras being released and this commercial for the Rebel T1i is great. It’s not only great for its technical achievement, 60,000 still photos to choose from to make the commercial, but for the way the commercial is created.
This commercial consists of 4-5 different scenes of people playing football. A father and son in the back yard, girls flag football in a dusty sand lot, guys throwing the ball around in the surf, a pick-up game in the street, a high school game at night and finally a pro game in a giant stadium. All of the different scenes flow from one to the other, almost seamlessly. While each scene is being photographed by 10-plus photographers, the differing movements and angles of each photographer’s photos create a wild, yet beautiful panorama of images.
With the advent of the digital camera, the world has exploded exponentially with new and great photography, especially also since the barrier to entry and the learning curve to develop great photos has been lowered exponentially. I love to see great photos. I love to see others revel in their joy of making photos they enjoy.
Maybe this commercial and it’s insight into photographing life will inspire to you get out and make some great photos.
To see the commercial and the ‘making of’ the commercial go to: http://www.usa.canon.com/app/html/NFL/site.html#/eosRebelCommercial
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