From a lofty mountain peak in Colorado, Timothy Wihera offers a recruiting tool on Brazen Careerist that you could probably apply to your recruiting efforts.
He talks about a company called Which Wich that gives you a free sandwich if you bring in a picture of yourself and a Which Wich bag on one of Colorado’s highest peaks.
Timothy Wihera suggests ways that management could adapt this to a type of “Employee of the Month” program, honoring employees who bring in photos of themselves doing something awesome. It’s a win-win, because employees get some recognition and appreciation for something that really matters to them, and management gets to really know the employees better.
I can see lots of ways you could make this work as a recruiter. Collect photos and videos of your students doing interesting things while wearing an official campus jersey or hoodie. Offer free lunch to applicants who send in pictures, videos or stories about applying to your institution.
In fact, you could offer a really good prize for the best applicant photo, and stimulate a wave of interest in your campus. Anyone who enters the contest is clearly a good lead, so this can be a really practical tactic.
You’re going to get a wealth of creative content when you start doing this. Be sure to share it on your blog, website, FaceBook and…you get the picture, I hope.
By the way, send us a picture of you or your colleagues successfully doing this, and we’ll give you a free webchat account.
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