Who says scientists can not sell? Here are 10 easy marketing ideas, from the U.S. National Institute of Standards and Technology today in our monthly Marketing Action Group of a group of people:
1. Listen to (and pay attention! Ask) your customer's problems. They are the evidence that can help them solve these problems. They also for your article, voice and electronic communications theme. Did not invent these things – listen!
2. Write your plan and next year's sales call.You have the opportunity to work with hot next week's meeting? Writing, you will use to find out Who are the decision makers in formulating the Budget, the scope of the problem and how to ask them to take further steps. If you do not know how to do this, please give me an e-mail, I will help you through their thoughts.
3. Read the article marketing. Most non-market people who could not read through the marketing approach. Painless way to maintain the momentum, however, is a new article every week to read. Start here:http://www.turningpointemarketing.com/Free_Resources/Articles.html
4. Note that your marketing message around. See if you can pick WIIFM (What's in it for me?) And calls to action (you want to do). Practice thinking like a marketing.
5. If you want to manage others and work for your customers, your employees access to interested clients. In order to maintain fresh, and to demonstrate your commitment to customers. It also shows that customers have moreYour organization, and their sole representative.
6. Copies of these articles to your employees, ask them for the next meeting staff would be willing to understand the idea, leading to this statement. Ask the people to carry out a new task. Let us at the next session. Rinse, repeat.
7. Clause 3 or 4 questions of the investigation period is too short a dialogue with your target audience in a telephone interview about their struggle … What is a wish list of things …They want from you. Do not ask whether you want to buy your things. This is a task of a relationship, rather than selling. This provides much later. Ask others to cooperate with you to get two customers or potential customers and give them a call. Compare notes and discuss the outcome.
8. Think of a small solution, you can provide solutions to important issues. Small problems or small solutions. The key is to consider small. It was so scary that your customer "sample", and can be easilyThem to take the first step.
9. Oral practice positioning statement loud. To the mirror. In the car. In the elevator. If you do not know what is your positioning statement, which is a problem. Recommend me, I'll give you a hand.
10. This visualization thing one was successful. Really – is what to do professional athletes, speakers, performers and successful people all the time. Visualization, and now it will be.
The next time, when a scientist tells me that they can not be resolved,I know better. These ideas clearly proved that theory wrong!
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