Target leapfrogged Best Buy and Home Depot to 2nd place, according to the Interbrand Design Forum’s second annual list of the nation’s top retail brands. They streamlined their strategy to align with the customers needs and made it look good. They shifted their focus to brand value while captivating the audiences attention. Brass tax to the Target executive board, increase of 49% brand awareness.
- Walmart
- Target
- Best Buy
- Home Depot
- Walgreens
Looks Target ads took a strategy page from Walmart and started to focus on flashy lifestyle advertising not dry corporate commercials like “lets build something”. Solution, Home Depot needs to continue to nail home the “customer service” based advertising. It is one definitive advantage they have over everyone in the top 5. Seriously, walked through a Home Depot lately, they are all customer service with a smile? Time for Home Depot to emphasis this strategy with their brand managers and do it quickly, the spring season is almost here. PS split your campaign 2 ways garden and paint. Single campaign emphasis on customer service and specialists who really know their stuff. You already have this knowledge but clear through the corporate red tape and use it, that’s what really matters, doesn’t it?
Signed,
Brand Guy Blog
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