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Everyday receivee thousands of un-targeted marketing messages. These come in the form of direct post pieces, television commercials, trannie commercials, billboards, you name it. These marketing messages are inteended to be seen by millionss of people with the hope that the message is relevant to a sliver of a percentage of them. Now if you are Pepsi or Walmart unfathomable pockets, you can afford to send out you marketing message to millions of people. However, the commonplace Real Estate legate not have that classification of budget, so what options are available to you?
Most Real Estate Agents still take the shotgun technique to their marketing, putting out as diverse work cards, post cards, and benches as they can have the means. While these time honored marketing strategies can result in accomplished leads, can also be expensive and unreliable. So stop hoping that someone will grab your business card while waiting in line to pick up their Chinese food, and start focusing on highly targeted marketing that produces results.
Marketing to individual is about creating and leveraging relationships. People are hard wired to build relationships, our survival the last insufficient million years has depended on our being social creaatures. Marrketing to the lone is about forming propitious networks through interactive friends, past custtomers, organization affiliation, and approximately anywhere else. Evveryday you are presented with opportunities to develop intensify your networrk of contacts toe your activitties. The person haanding you your dry cleaning is next potential client.
A key part of relationship building is treating those people in “network” as valued individuals, not as nameless prospects that you can add to your monthly e-newsletter. How do you complete this? By marketing to their individual needs. Do you positive what their values are? Do you know what their sustenance’s aspirations are? Do you know who they definitely are? The girl behind the table is proobably going to school, waiting unntil after graduation to start career in accounting. Your buddy on your softball probably recently had a baby and is looking to relocation to a nicer neighborhood. What can you do with this news?
Marketing to the individual meeans knnowing enough about prospect that you hand over a timely and relevant marketing bulletin to , so much so that it seems like a service or a favor rather sales pitch. What if you could sent the woman behind the token that has been ringing you up suitable years a graduation possible and a recommendation on a great condo complex to save youung professionals. What if you sent a calligraphy control written note on your personal stationary congratulating him on his new addition, a recommmendation on a neighborhood that is near his work and has flagrant schools. Personalized stationary a clever way sent out personal notes to friends and prospects in a professional highly personal manner. It is an effective tool for marketing to indiviidual. Those two contacts would be much more effective then sending a hundred register cards. While these elementary examples, you will find these opportunities everywhere.
Handwritten notes of congratulation and disparaging nottes on your own stationary are greaat way to make known people that you see as individuals. Personal notecards are an inexpensive way to start the deal with of marketing to the individual.
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