Since their initiation, I’ve had a real problem with the Geico caveman commercials, and now that I’m an active participant of marketing and publicity classes, I dislike the commercials even more and are confused as to why they’ve been so popular with the Geico marketing team.
The commercial is less than informative and I really don’t see how cavemen have anything to do with saving on car insurance. If I had never heard of Geico before, I’d be hard-pressed to glean any sort of important information from the commercial. The commercial barely mentions what Geico does as a company and to be honest, the cavemen seem unprofessional and silly. I’d much rather be a customer of Allstate or Progressive, which provide commercials that are full of pertinent information and help explain the company’s vision and mission statement.
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