Social Media Optimization & US President Election

Mr. Barack Obama was not only the first Black American to become the president of United States, but also the first social media president.  Anyone who has noticed the way how he used the web to his advantage would agree with this statement. Social media is so powerful??, can it take a person to winning podium?? Let us see…

Mr. Barack Obama and Hillary Clinton were the favorite candidates for the presidential post.  Before contesting the election, Barack Obama led an ordinary life as a citizen of the U.S, while Hillary Clinton had been the First Lady of America.  She was a known face and had made her impression on a number of American citizens through public appearances as the First Lady.  These aspects of her personality and her familiarity as a public figure was indeed a huge advantage and Mr. Obama was faced with the challenge of drawing public attention and winning their hearts.  He used the web to do this and it was indeed very well received.

Apart from having an official website and canvassing online like other candidates did, he harnessed the power of social media and used it as a platform to share, communicate and connect to people.  This not only gave him a wider scope to be visible, but also offered him a medium to connect to people and converse with the common. He used blogs, Twitter, MySpace and Facebook to propagate and reach out to people.  This created trust in the minds of people and gave them a chance to learn the prospective development Obama as a president could make. The communication was two way, winning people’s heart to great deal.

The Stats go like “ Since February 2007, Mr. Goodstein, who is the External Online Director for “Obama For America“, has helped attract nearly two million supporters on MySpace, about 6.5 million supporters on Facebook, and 1.7 million supporters on Twitter. This strategy of using social networking tools worked well, enabling the Obama campaign to out-maneuver Hillary Clinton’s campaign, which was enjoying the support of the institutional base of the Democratic Party.“

There is no other low-cost promotional method out there that will easily give you large numbers of visitors, some of whom may come back to your website again and again. If you are selling products/services or just publishing content for ad revenue, social media marketing is a potent method that will make your site profitable over time.

NIk!

[Via http://infozoneinc.wordpress.com]

Why New Year Greetings are Better than Christmas Cards

Savvy B2B companies stand out with differentiated communications

Did you notice a change in the assortment of “holiday” and “Christmas” greetings you received this year? No doubt you saw many more electronic greetings, as did I. How did these electronic greetings differentiate their sender? Did you see any stand-outs?

For me, there was only one e-greeting that stood out from the pack, and it wasn’t even a card sent specifically to me! It was, in fact, a card by Eloqua that had gone viral: http://holidays.eloqua.com/index.html.

Chances are your organization doesn’t have the budget for a production at the level of Eloqua’s. So how do you stand out in the sea of holiday greetings? Send a New Year communication instead!

Here are 3 reasons I believe New Year greetings are much more appropriate in the B2B setting:

Reason #1: It’s About Business Going Forward

Christmas and holiday greetings are considered year-end communications. In essence, they’re a company’s last-ditch effort to communicate with a customer before the year ends. Wouldn’t you much rather be perceived as forward looking? What better way to enforce a “thank you for your business, now let’s do more” message than to say it upon the New Year?                                          

Reason #2: Everyone Has a New Year

In today’s global marketplace your holiday message will reach people who celebrate the “holiday season” in a myriad of ways—or even not at all. But everyone has a New Year! Around the world the calendar year begins on January 1, which makes it a universal holiday that will leave your message little room for social error.                                           

Reason #3: Being Last Will Make You First

At the end of the year the chances that your message will reach the recipient are small. Even if your greeting is opened, it will be opened by someone who is preoccupied with all they have to do before they can dodge out the door for their year-end vacation. And by the time your customer returns from his/her vacation, your holiday greeting is long forgotten. On the other hand, business goes back to full swing the first business week of the New Year, meaning that your customer will more than likely be in the office and freshly focused. Wouldn’t you rather communicate with that person?

Bottom line: there is a virtual sea of competitors battling for your customers’ mindshare, so it’s imperative to stand out amongst the crowd. In my opinion there is no better way than to communicate a business-centric message at the opportune time; otherwise, you risk having your message fall by the wayside.

[Via http://staceyholleran.wordpress.com]

Why doesn’t my website show up in Google or other search engines?

This is probably the question I get asked most from people who have put up websites and then sat back waiting for the world to find them.

“Why doesn’t my website show up in Google or other search engines?“

As much as we might like to think otherwise, the world is not looking for you specifically. If they were, they could just type your web address i.e. briancurrin.com directly into the address bar of their favourite browser and up would pop your website.

What people on the internet are looking for is solutions to their problems, and if your website offers the right solution, then it needs to appear on the first page of search results.

For example, I would like to have music people (musicians, studios, labels, shops) who live in Cape Town, and who are looking for help with online marketing, find me.

Search “online music marketing cape town” on Google and see the results.

And then search on Bing, another popular search engine.

Or Yahoo.

And try searching for “marketing south african music on the web“

If you are into Tourism, try searching “online tourism marketing cape town“.

Or Fashion, online fashion marketing cape town

So who are you talking to about your online marketing?

Contact me on brian@currin.co.za

http://briancurrin.com

Further reading

[Via http://briancurrin.wordpress.com]

High Definition Denver

High Definition Video Denver

VS Video Productions a Denver based video company with over 18 years of experience offers our clients uncompressed high quality High Definition video production services at a reasonable price. We utilize the Panasonic HVX-300 P2 High Definition camera. This camera has a variety of options, being able to shoot in 1080,720 in AVC intra and DVCPRO HD codecs and can also shoot in DVCPRO standard. The camera allows us to quickly transfer your footage from P2 cards directly to the editing system, thus saving our clients many hours of digitizing footage before you can start the editing process. To find out more information call us at:

303 671-7308. Visit us at http://www.vsvideoproductions.com

[Via http://vsvp1262.wordpress.com]

This is also called Marketing

I had been to Spencer’s one fine Sunday, two weeks back. Two men were blocking almost every person trying to enter into Spencer’s. And they were distributing some forms for filling it up.

When I tried to walk past them, S called out to me with forms in his hand.  I looked at him questioningly.

Fill up these forms and get a free gift from Spencer’s – S told me, as that was what that sales man had told him.

I was hesitant. If Spencer’s is giving a free gift to all the customers, they’ll do it inside, where you bill the things.

But S was insistent and put a pen and a form in my hand. They only need our name and phone number was his argument – it won’t take a lot of time to fill.

I am again against giving my phone number to Tom, Dick and Harry on the road. And there was no indication on the form, that its Spencer’s who are doing this free gift promotion.  No Company Name was printed on the form. Why does S take it so easily ?????

So, we filled up two forms, one in my name and one in S’s name, but I wrote S’s number on both the forms.

After a fortnight, yday, one man called up.

“Sir, you filled up a form sometime back at Spencer’s. Remember ?????  Congratulations, Sir !!!! You have been shortlisted among the top 20 winners. And I am very happy to inform you, that you have got gifts, not one, not two but three. They are Kitchen set worth 5000/-, One week stay at Munnar and a One Night stay at a Beach Resort on the outskirts of Chennai.  Can you come over to our Office by 5pm today and collect your gifts ?????? “

Now, I am sitting stunned listening to all these.  Who on this earth will give three free gifts, to the top 20 shortlisted winners, just for filling up a form ????? What do they want from us ???????

Then, when I checked out their Office Address, I found that they are a Holiday Resort Company, trying to sell the holiday shares to people. They make a few people attend a meeting and talk and talk and mesmerize the crowd into buying holiday shares.

And when we didn’t turn up at the meeting, at the scheduled time, they kept on calling us.  Even after politely refusing the gift offer and clearly telling them that we cannot attend the meeting, the calls continued.

Then my Dad told me that he had attended one such meeting and Thank God, he got some urgent call, he left half-way through.  Only if you buy the holiday shares, you’ll get all those free gifts, was explained later in the meeting, I believe.

It’s such a cheap marketing initiative, is my opinion.

[Via http://umsreflections.wordpress.com]

People and Systems

While startups are constantly creating and tweaking their systems and processes within their own organization, most larger organizations are entrenched with them.  Whether you operate within a large company or you are selling to them, learning about the people who influence/make decisions and understanding how to address the constraints the systems and processes of their organization place on them is crucial to a successful selling process.

In simplistic terms, there are two buckets you need to become more familiar with, people and systems.

• People address: hierarchy, influence, decision making, early adopters, and subject matter experts.

• Systems address: hardware, software, procedures, and necessary steps to get sign-off for sales.

Together, these buckets help you identify the who and how to move your agenda forward.  Perhaps even more importantly, if you understand an organization’s people and systems and you can develop a sales map that will identify potential roadblocks and lead you to replicable workarounds resulting in a more efficient sales process.

Plus, you can incorporate common findings from the sales mapping process into your product and service offerings to better serve your customer’s needs.  Now that’s a win if I’ve ever heard one.  I’d recommend you learn the people and systems in your product and sales process landscape to improve your hit rate and reduce your sales cycle time line.

Did you like this post?  Please consider subscribing to the RSS feed.

[Via http://sharris.wordpress.com]

Email Marketing Budgets to Rise in 2010

Four out of 10 marketers reported that their email budgets in 2010 would increase, and nearly half (47%) said their budgets would stay the same, according to a survey of 300 email marketers by SilverPop – despite the fact that nearly nine out of 10 (88%) said the recession continues, and three-quarters said it’s hurt their business.

Marketers, however, will be refining strategies and goals in response to the ongoing tight economic times. While the majority (52%) expect to focus on increasing customer loyalty, 51% of marketers expect to drive incremental revenue with their email program – a number that increases to 65% among companies with larger email budgets.

Signs of Success

Email open and click rates experienced year-over-year increases in Q309 vs. Q308 as the industry headed into the traditionally busy holiday season, according to a separate report – the latest email benchmark report from Epsilon.

Epsilon’s Q309 North America Email Trends and Benchmarks study revealed that email open rates increased from 19.8% in Q308 to 22.0% in Q309 (an 11% increase), while 12 of the 16 industries Epsilon tracks had an increase in open rates over Q308.

Click rates were 6.2%, an increase of 5.1% from the same time last year (5.9%), the analysis found.

Additional Q3 findings:

• The average volume per client increased 7.5% from Q308. The non-bounce rate dropped slightly from Q209 (93.5% compared with 94.1%), but was virtually unchanged from Q308 (93.6%).
• Six of the 16 industries measured saw an increase in all three metrics – opens, clicks and non-bounce rate – compared with last year.
• The retail landscape improved greatly compared with Q308. Of the four retail subcategories, 11 of the 12 metrics increased compared with Q3 of last year.
• Emails from financial services companies continued to enjoy the highest open rates among industries measured. Though click rates were down vs. Q308, emails from consumer products companies enjoyed the highest click rates in Q309 among industries measured.

“As we enter the holiday season, a time when email volumes increase substantially, it is extremely important that email marketers incorporate best practices to break through the clutter,” said Kevin Mabley, SVP of strategic & analytic consulting at Epsilon (via Marketing Charts).

“Timely, relevant offers that reflect customer preferences and behavior will drive the most opens, clicks and conversions. In addition, marketers should consider strategies that incorporate triggers and transactional messaging as part of the purchase cycle.” Mabley added that email marketers who remain focused on a data-driven email marketing strategy continue to outperform the rest of the pack.

Source: http://www.marketingvox.com/email-marketing-budgets-to-rise-in-2010-045829/?utm_campaign=newsletter&utm_source=mv&utm_medium=textlink

[Via http://tanericten.wordpress.com]

One Play Wonder

Imagine if a professional football team had only one offensive play. That play was highly successful the first time they used it; worked like a charm. Short screen pass to the right. Then, over and over and over again, they used that same pass for every play, every game.

Opposing teams would know exactly what to do to defend the play. No surprises. No anticipation. There’s three words to describe this one play wonder…boring, lifeless, ineffective.

The same philosophy applies to your entrepreneurial efforts. Are you a one play wonder?

Do you rely on a single method of marketing and selling because you had great results once?

Have you forged a badge-of-honor because you’ve “always done it like this before?” After all, “if it ain’t broke, don’t fix it.”

Do your clients yawn at your “canned” approach to marketing and CRM?

My point is: if you’re using only direct mail…try building your social media network too. If you’re spending hours a day managing your social media network…try outsourcing that task to a freelance site like www.guru.com, www.elance.com. or www.odesk.com and make a few cold calls.

If you only rely on cold calling to market yourself, mix it up and try a combination of cold calling and direct mail. If you use the same tired sales letter for every mailing, supercharge it for more power. If necessary, hire a copywriter to kick it up a notch. If you are used to sending snail mail sales letters, create or re-design a dynamic website or homepage to draw a larger audience.

Can your competition “read” your same ‘ol marketing plays and beat you to the client?

Remember the no surprises, no anticipation reaction of the opposing team mentioned above? That’s what your clients and competition experience when your approach to marketing and CRM is a one play wonder.

Add some spice and variety to your marketing and CRM! You’ll not only see an increase in your client base, you’ll punt your competition to the other side of the field.

[Via http://winningproof.wordpress.com]

Guu Restaurant... a perfect example of successful word-of-mouth advertising

My friend Sepi recently took me and my fiance Ben to a japanese bar called Guu on the corner of Robson and Bidwell.  It’s a place that you could easily miss at a blink of an eye, and so if it weren’t for Sepi, I would never have found this place.

I walk in the door, expecting to enter a quiet, spaceous and zen-like restaurant just like most high-end sushi places are in downtown Vancouver and hence was very surprised to walk into a small crowded room full of loud diners, and even louder staff. It took me a good minute to realize that what was going on… Apparently, the staff would scream hello, goodbye and thank you in japanese to patrons walking in and out of the place. And later on, I discovered that they scream orders in unison as well. I felt like I was in a street market back in Asia. Hmmmm, feels like home.

Sepi was already seated by the bar across the open kitchen, and so we took the seats beside her. I take one quick look at the menu and realize that I wasn’t familiar with a single thing on it. Neither did Ben.  Like a kung fu master eager to teach her eager students, Sepi calls on our server and starts picking tapas for the three of us to share – salmon carpaccio, beef carpaccio,  calamari, these heavenly squid balls, grilled sea-salted pork cheeks, prawns, a hotpot dish, and all these other extremely tasty things. I do not remember all their names, or even how to pronounce them, but they were all delicious. I’ve never enjoyed so much garlic in my entire life.

The atmosphere made the food taste even more authentic. The screaming, the loud music, the lack of elbow room, the friendly staff (who are mostly Japanese speakers) and the happy patrons made me feel like I was actually in Japan, not that I have been there, but now I definitely want to make a trip there. I could tell that the people around me were regulars to this place. They loved the staff so much, that they buy them a sapporo or two and the staff happily swallow it down after screaming what I believe to be “Cheers” in japanese. I was so into my food that I barely noticed the pile of people standing in the little waiting area, and overflowing out into the street, waiting in the cold to eat in a small place like this one.

I later checked Guu online and found that the website wasn’t awesome, and there seemed to be no advertising going on about this place. Makes me realize that a restaurant – or any business for that matter – can be really successful, even without a huge marketing budget. If you’re good, you’re good. If your clients love you, they talk about you – and word of mouth is the cheapest and most effective method of marketing there is.

I’m definitely coming back here again and again. I should have to make sure I come in before rush hour. Thank you, Sepi, for introducing me to one of Vancouver’s many secrets.

[Via http://meowgarita.wordpress.com]

Understanding your Transmitter / Receiver make-up.

Here’s a fantastic presentation that you must check out, if you haven’t already! Its the Social Media Study for 2009 By People from Cossette.

While the presentation talks about a lot of great statistics, I had one key take-away from it. If you’re looking to figure out whether nows the right time for your organization to get serious about social media – you may want to start by trying to understand your Transmitter/Receive make-up (refer to slide 31). As the slide indicates, there will be 2 types of Transmitters and 2 types of Receivers. On the Transmitter side, you might want to involve people from your organization, people from external agencies that work closely with you or even certain customers. By figuring out who falls into what category, you might be able to get a better sense of the kind of content you will be capable of producing. The same goes on the Receiver side as well. However, you may not always be able to find clear data. In many industries, social media adoption has been so slow that one can’t base decisions on existing patterns. So, in cases like that you might have to rely on your gut feeling as well…but at least you’ll be able to set better expectations and hopefully meet them one step at a time.

Social Media Study 2009 by People from Cossette View more presentations from Impact Research.

[Via http://interpretivist.wordpress.com]

Lead Generation A Case Study

About two years back, one of the leading software companies in India wanted to generate leads for its software services business. Their target market unlike any company in India was the US Market where dollars glitter.

This was the time when I was looking out for a Job change and through one of the Job Portal’s I got connect with this gentleman. I joined them in their sales team without studying their bank balance. The very first day I got to see their balance sheet just to realize that they were running under huge loss for the last couple of years. Even their website was a junk. Every prospect that I talked to complained about the website and never came back.

I escalated this to the management and after a couple of discussions they came back and told me to implement a lead generation process. From a long term perspective I suggested an In-House team to generate leads, and one of my colleagues who had an upper hand suggested to outsource the lead generation process to a third party organization who charged about $1200 per month per person. We identified two different organizations where they decided to execute two separate lead generation campaigns on different verticals.

That makes it $ 2400 per month per person. Both the organizations promised 6 qualified leads a month. Having been in the industry for some time it actually sounded crap to me. I still sticked on to my suggestion of hiring In-house team for lead generation, because having been in the Industry the definition of a qualified lead could vary depending on organization to organization. Having defining the qualified leads for these vendors, they failed to deliver a quality lead which was expected. 3 months Pilot project and that was the end of the story. The website of the organization was still not revamped from where it all started.

The CEO really failed to see the bigger picture. At times of the Internet where in SEO/SEM play a big role in lead generation, this organization did not even consider a suggestion from an employee to revamp the website for good. Call it ego or lack of intelligence I am not sure. Soon I left the organization because I knew things where not working. Later they fired about 100 people. The 200 plus team reduced to about 100.

Today that organization has been sold off to a different company at much lower price than what it’s worth off.

Being a CEO:

Running an organization with 200 employees just does not mean running an organization. It also means running 200 different families who are depended on this organization. It also means touching the hearts of 200 different families.

Being a CEO is just not easy. It’s not all about being the CEO. It’s also about making a difference to the society.

PS: ServoSell is a group of independent Marketing & Software Consultants, helping small and large businesses grow. ServoSell enables you to forget your “Marketing-Operational” issues and helps you focus on your core competencies, Strategies and Sales.

[Via http://ajeeshvenugopalan.wordpress.com]

New Contact Info

Hey Everyone,

Our new website will located at www.effectuateinc.com.  Look for the official launch to take place in early January!

Meanwhile, we have new contact information.  Brian can be reached at Brian (at) effectuateinc.com (brian@effectuateinc.com) and Albert can be reached at Albert (at) effectuateinc.com (albert@effectuateinc.com).  General e-mails can be sent to info (at) effectuateinc.com (info@effectuateinc.com).

Happy (almost) Friday!

-Brian

[Via http://effectuate.wordpress.com]

Presenting the Chevy Volt Dancers

How quickly dreams can become nightmares.

Just a few days after the engineering team behind the Chevrolet Volt triumphantly rolled out the production version of its much-anticipated car for journalists to test, the folks in marketing [who should probably be fired or publicly flogged] followed it up with folk music, break dancing, and what looks like a few rejects from a 1986 high school production of the “Pirates of Penzance”.

Click here for VIDEO of the Chevy Volt Dancers

Word that General Motors had commissioned a theme song for the car called “Chevy Volt and Me” first turned up last week on gm-volt.com, an independent blog dedicated to the development of the car.

With lyrics that include lines such as “what will get us out of first gear? A better EV. Not that that’s a big idea(r)”, the milquetoast tune seemed anathema to the high-tech, next-gen image GM has been crafting for the car up to this point.

Now there’s the video.

Although it looks more like a “Saturday Night Live” skit, the dance routine that was performed on the Volt display at the Los Angeles Auto Show is all too real. Captured by a visitor who uploaded the video to YouTube, three females wearing puffy shirts and the aforementioned break dancer, who also plays air guitar, shake just about everything on their bodies for the duration of the song. Often out of sync. Reportedly, the cringe-inducing interpretation of an electric-powered future took place every hour during the ten days of the show.

When asked about it during a web chat with journalists on Monday, GM’s newly-minted head of marketing, Susan Docherty said she hadn’t “yet seen the Chevrolet Volt song and dance but it sounds like I need to spend some time tonight on the web viewing this.” [Duh! How does this get past the HEAD of marketing?]

She’s not the only one.

Source: FoxNews.com

[Via http://joetheflow.wordpress.com]

Nearly Free Workshop

Kim Brand & Jeff Bowe speak at Business Ownership Initiative:

Sales & Marketing 2010 (and Beyond)

“How I wasted over $200,000 and three years on

ineffective marketing schemes and inept sales strategies

and why you don’t have to.”   Kim Brand, Co-Presenter.

“You can learn selling the hard way which is having

hundreds of prospects telling you no without telling

you why or you can learn it the easy way which is to

have someone give you the tactics and strategies that

lead to yes now. It’s your choice.”  Jeff Bowe, Co-Presenter.

What: Business Ownership Initiative (BOI) presents Sales & Marketing 2010 (and Beyond).

This four hour seminar will be conducted over two days and will be co-presented by Kim Brand, Serial Entrepreneur and President of Computer Experts and File Engine and Jeff Bowe, Chief Sales Strategist at ACTUM Group, a leading sales training and sales management company.

When: January 27-28th, 5:30-7:30PM each day.

Where: 4755 Kingsway Dr., Suite 314. (Near 46th & Keystone)

Why: You won’t get a better ‘reality check’ than to hear us talk about real world sales and marketing problems and solutions for small businesses from the perspective of an entrepreneur and sales pro.

Special Bonus: BOI normally charges $20 for this class…that’s cheap!  But everyone that attends will receive a $20 discount coupon from Computer Experts – your net cost is zero and your upside potential is huge and a free chapter from Jeff’s book, Get INFOCUS Get Cash!

You need to call now to register:  (317) 917-3266 ext. 100.

Space is limited, call today

[Via http://infocusselling.wordpress.com]

The Secret Of Get More Sales Online With These 7 Steps

The process of marketing involves earning for the business by identifying, anticipating and satisfying the requirements of the customer. The conventional methods of dealing with potential and existing clients have been completely modernized by online marketing. The Internet provides marketing professionals with a whole new set of ideas. Nowadays, the Internet is being widely used. Many geographical locations are now under the broadband network. Tools that are part of Web 2.0 ensure that customers experience the true power of the broadband technology, giving them a great multimedia experience. You will gain a deeper understanding about website marketing by checking out that resource.

You must first recognize the market you would like to center your efforts on to succeed at online marketing. Considering the type of goods or services you wish to sell to your targeted market, try to understand the make-up of your probable customers. While taking note of the make-up of your targeted market, you may be in a position to re-work your product and services to conform to the newly understood needs.

There are numerous techniques to get visitors to the website. You can have your own blog. Free publication of your articles on leading websites is another option you have. Other options include paid advertising and online press releases.

A frequently updated website that is professionally designed and having appropriate content is essential to keep the visitors interested. Leading the visitor to the inner pages entails designing an appropriate home page for the website. To facilitate search engine optimization, place your keyword phrases strategically on the important pages of your site. You will find that further information on internet marketing agency is on that site.

It is a good idea to know your visitors’ preference before taking them to the ensuing pages. However, this needs to be done very subtly, lest you drive away your visitors. The user must be provided with information in relation to your products so that he is persuaded to make a purchase.

Educate the visitor about how your products and services are better than those of your competitors. Explain how your products and services are of high perceived value and low perceived risk. Content that signifies your good standing in the market must be prominently displayed on the site. Customer appreciation is a real boon in this regard.

Compelling offers must be broadcasted prominently on the site so as to induce the visitors to buy your product. Visitors must be given the choice to select their preferred mode of payment along with the facility of multiple communication channels to reach you. The user may not buy the product during the first visit, but you can always have a system of pursuing the matter till you get a response.

Preferably, your website must have a database working in the background. The database application will be useful to maintain the records of all your business deals. The website must contain a control panel which would help you in understanding each transaction and attend to those which need immediate attention. The control panel will present you with an outline of the past data that is relevant enough to make your decisions with regard to your business.

[Via http://internetmarketin1992.wordpress.com]

Never Halt Your Marketing!

Greetings everyone,

An IDEAL rule of marketing is NEVER halt your marketing.

This is what I have been adamant about for years and have declared it shameful to even think about, so now the question is, “How to re-crank your marketing plan?”

A positive attitude of PRESS and move forward are very much needed. The following, details the challenges to overcome in a marketing plan and creative plan to combat when marketing is halted.

Challenge 1:

Your audience forgets you fast! Without being in the eye of your audience daily, you won’t be remembered. The point of marketing and advertising is for people to know about you and your services.

Challenge 2:

Understanding that you will have missed opportunities because you are not in the game. If you are not playing in the game, there is no opportunity to win.

Challenge 3:

Your competition is picking up YOUR missed opportunities. The competition is creating relationships with potential clients or customers and in this economy establishing those relationships are marketing gold.

Challenge 4:

Starting over. You can’t start a business without marketing and you can’t maintain a business without it. Without marketing there is no business.  The time and money spent to gain share of MIND is wasted. Once you stop marketing you have lost share of mind and really must start over.

When developing your marketing plan knowing these basic challenges will help structure your marketing campaign to succeed after you have halted your marketing.

There will be many posts sharing how to overcome being out of the eye of your audience, so sign up to receive blog updates.

It is always a Blessing to Share, Dream a World

Lisa Henry

Marketing Coach, I Got Ideas!

[Via http://sweethorn.wordpress.com]

How Eben Pagan Turns Your Bad Habit Into A Philanthropic Act

This morning I rolled in a few minutes late to Eben Pagan’s latest live event: “Master Maps of Success” with Wyatt Woodsmall, Ph.D and Eben Pagan and was relieved that the five minutes I spent this morning painting my toenails red didn’t make me $20 poorer.

You see, Eben has created a “game” for people like me who suffer from habitual lateness. The game is that three minutes before the seminar begins in the morning, or when returning from breaks and lunch break, he cranks up “Lets Get It Started” by the Black Eyed Peas. That’s when the fun begins. By “fun” I don’t mean that at the sound of will. i. am’s voice breaking out with: “and the bass keeps runnin’ runnin’ and runnin’…” the seminarians are triggered to spontaneously join in an ecstatic hard-core hip hop dance frenzy. By “fun” I mean that ten seconds before zero, the whole room begins a collective countdown as people fumble furiously to reach their seats by the time the clock strikes zero. There’s a large glass bowl by the entrance to the room and  whoever is still standing at the moment the clock reaches zero must return to the bowl and forfeit $20. Eben then donates all the money in the bowl to Charity: Water, Scott Harrison’s non-profit devoted to providing fresh water to villages in Africa.

The amazing thing is that my $20 goes to providing an actual human fresh water for twenty years. I mean, my entire $20. Charity: Water gets private funding for administrative costs, so when you donate  $20, the entire $20 is spent on building a well so that women and children no longer have to trek for hours to the nearest sewer-posing-as-a-valid-source-of-drinking-water to fetch water, then carry 80 pounds of water back home in vile, chemical ridden fuel cans just so they can be supplied with enough water to survive. Your $20 goes towards fulfilling someone’s most basic needs so that they can be free to engage in more productive activities. Like, say, learning how to read and write.

I must admit, I’ve “donated” quite a bit of money to Charity: Water from being late at Eben Pagan’s events. Has Eben Pagan transformed my bad habit into an act of goodwill and philanthropy? Well…

This morning the conference began a few minutes late, allowing me the grace period to arrive “on time.” I’ll donate to Charity: Water anyways.

Today I am grateful to the remarkable people out there in the world like Eben Pagan and Scott Harrison who have devoted themselves to the service of improving and evolving the condition of our planet.

1 in 8 people on the planet don't have access to safe, clean drinking water

[Via http://whyimgrateful.wordpress.com]

Are You Remarkable?

Becky Shankle (@ecomod) is thinking out of the box… the IKEA box to be more specific.

Becky is the founder and lead designer at eco-modernism. In addition to designing and installing custom kitchens and baths in the Raleigh, NC region, she has launched an innovative IKEA kitchen services. By promoting her firm as IKEA specialists, she differentiates eco-mod from the dozens of other kitchen designers in her region. She’s a Purple Cow. She’s remarkable. She has found a way to inspire people to “remark” about her firm (here I am writing about her… so it worked).

How can you transform your firm to be more remarkable?

Learn more about Becky and eco-modernism at her website, her blog or follow her on Twitter.

Share this Post

[Via http://markrlepage.wordpress.com]

Shiny Horny People...

Apparently, this detergent ad from the States had feminists frothing at the mouth (See what I did there?). Something about it being sexist and even encouraging rape or some such. Anyway, the ad has been pulled. Here’s what all the brouhaha is over:

I don’t see it but then I am technically a rapist according to Marilyn French (No. I didn’t hyperlink it. Google her, dammit. Do something for yourself for a change. Sheesh) by virtue of my Y-chromosome and my heterosexuality.

At any rate, I think this ad would have been funnier if it was a guy in the shower instead. And the bubbles were voiced by women.

Wait. Does that statement make me sexist?

[Via http://phr0g.wordpress.com]

Are Social Networking Personas Useful as Market Research Data?

CHALLENGE:

Marketers are increasingly using behavioral targeting and harvesting information on individuals found on the internet, such as Facebook and MySpace. But are social media participants creating false personas in cyberspace and are marketers creating invalid strategies due to their reliance on these data? Are marketers basing strategies on imagined personas? A study comparing Facebook personas with their real-world authors found a strong correlation between impressions created by personas and their real-world counterparts. Personas who were liked, were also liked in the real-world.

HOW THEY RESEARCHED IT:

Professors at the psychology department of Tufts University conducted the study comparing Facebook personas to real-life counterparts using 37 undergraduate volunteers. Undergrads were individually paired with one of six confederates in a four-minute “get-to-know-you” meeting. The confederates rated the undergraduate subjects on a number of dimensions related to likability. Undergraduates from another university viewed videos of the meetings and coded specific cues about the subjects’, non-verbal expressivity. Undergraduate subjects’ Facebook page was accessed by the researchers with the permission of the undergraduate subjects. Undergrads from a private university then rated the undergraduate subjects based on his or her Facebook page in terms of likability, and these ratings were combined to reveal a final “Facebook liking” score.

WHAT HAPPENED?:

Results from the survey indicate that impressions made through social media are similar to those attained through real-life interaction. The correlation between confederate liking and Facebook liking was statistically significant, and males and females were perceived similarly across all variables. Positive first impressions based on Facebook correlate to increased webpage expressivity and likewise positive first impression based on dynamic behavior correlate to increased non-verbal expressivity. In accordance with previous research the study finds no evidence of a linear relationship between self-disclosure and impressions of liking with relation to face-to-face interaction or personal web pages respectively. Other concluding evidence finds that online behavior is similar to that of personal interaction, for example people who disclose personal information and are expressive in face-to-face interactions tend to display the same traits on web pages. An interesting caveat of the study is that self-disclosure and expressivity are unrelated to one another, both online and in dynamic interactions. Overall concluding evidence shows that while there is some divergence between online and real-life personas, for the most part the two are very highly correlated.

WHY MANAGERS SHOULD CARE:

Marketers in today’s technologically driven business environment rely increasingly heavily on social media to provide a glimpse of what consumers want. The issue of whether or not social media accurately portrays consumer personalities is therefore an important concern for anyone using the Web to glean information about the consumer market. For marketers this study reveals positive news: searching Facebook sites is not for nothing. Nearly all Gen Y consumers update information on at least one social networking site, and older consumers are increasingly joining the trend. A high correlation between real-life and online personalities means that marketers can use the social networking sites to gather lifestyle information from consumers who may otherwise be unwilling to share, or instead of using costly and time consuming methods primary data collection methods. Social networking sites should not be the sole source of consumer research as there is some differential between dynamic interaction and online personas.

CAN YOU HELP?

Comment back by sharing how you have implemented data gained from social networking sites to improve marketing and promotional strategies. Does this study make you feel like you can rely on Facebook profiles or do you think more research is needed before you will rely on social website data? If you have been relying on social website profiles, have these profiles been efficacious?

From Max Weisbuch, Zorana Ivcevic, and Nalini Ambady “On being liked on the web and in the ‘‘real world”: Consistency in first impressions across personal webpages and spontaneous behavior,” Journal of Experimental Social Psychology 45 (2009) 573–576

[Via http://omura.wordpress.com]

A whole other to do!

So, seeing as it’s my last week of school before finals, I am training for a new job, and I just have so many affairs to get into order, here goes nothing!

School:

- Exhibit review

- Marketing questions 21 and 22

- Marketing plan project

- Da Vinci notebook: 15 pieces

- Written analysis: 3 to 5 pages

- Artwork packet

- Anthropology project one

- Anthropology extra credit

- Anthropology test three: Dec. 11

–Fill out study guide

- Anthropology final

–Compile all study guides

-Art History final

–Fill out study guide

- Return The Hobbit

- Science Fiction/Fantasy final paper

Errands:

- Call lawyer

- Call hospital

- Call Shear Success

- Call Cefcu

- Parking services

- Mail everything

- Call camera repair place

- Pick up hangers, garbage bags, LED lights (blue 2)

- Tanning

Training:

- Study for bus/passenger endorsement

- Go request paper receipt/actual permit

- Make appointment for TB test

This is my life right now, LOL. Everyone wish me luck, because I am pretty sure that I am going to pass out from the stress of it all. BUT, after next week I will be free from school with what I believe will be amazing grades. Also, I will start behind the wheel training. Christmas is coming up. Austin is staying with me for a while, which is nice.Woo!

[Via http://bohemianraps0dy.wordpress.com]

Are the best products developed with a practical purpose in mind?

Lately I’ve been getting quite a few questions about Google Wave: what do I think about it, how do I see it being used, will it replace email and how, and many more.

for the record, I love the idea of Google Wave. While I might not be the biggest fan of the hype surrounding it or the seemingly counter-productive release strategy (why Google chose to release a closed system product that relies on social interactions through a scarcity model I’ll never quite understand), I do think the concept behind the product is great. Being able to centrally track all the different branches that inevitable clutter the “reply to all” landscape of an all-inclusive email chain is very appealing. Giving latecomers to the party the ability to run the tape back and step through the instant-replay in a way that can make sense of the fractal-ness is a very good thing.

The real challenge of Wave

And while I love the idea of Wave, I fear that it is a technology that is woefully ahead of its time. The biggest problem with Wave, at least to my way of thinking, is not in the functionality, the implementation or the execution. The biggest problem with Wave will come with its adoption.

By positioning it as an quasi-email replacement, the Wave team will end up facing what Seth Godin describes in his blog “Can’t Top This” – they’ll find themselves trying to prove that what they’re selling does email better than email. They’ll find themselves trying to prove that even though their system isn’t totally integrated into the mobile experience, its better than email. They’ll find themselves trying to prove that even though their product isn’t hooked into newsletters, email notifications (Facebook, flickr, etc), its better than email. And even if they’re not going to position their product against all the many uses of email to which we’ve all grown so accustomed, they’ll have to show us how passing around that PowerPoint deck for team review by Wave is different than passing around that PowerPoint deck for team review via email.

The business case

More and more these days it seems that many product discussions begin and end with the business case. Even in better economic times, it was increasingly imprudent to pursue a product without a clear constituency in mind. This, of course, is an incredibly good thing: having these discussions early and often force us both to set clear goals and objectives for the product as well as clearly define the feature sets and use cases we’d like to pursue. Continuously asking “what’s the business case?” is, in short, a good thing.

The flipside: scientific discovery

In a previous life I spent quite a bit of time in science research. And while nearly every grant written in basic science research will tie the work back to key understandings in major disease processes, much of the work (on the academic side, at least) is devised and carried out without a clear commercial/medical/practical objective in mind.

I’ll never forget the day I sat in a seminar given by my advisor, listening to an M.D. asking the oft-repeated $1M question of “What does this mean for my patients?” My advisor, a man who had heard that question a few too many times for his liking, went on to make what I thought was a very important distinction, albeit in a not-so-eloquent way: “What does it mean for your patients? I don’t know what it means for your patients. But then again, I don’t know that I care what it means for your patients either. I care about the science, someone else will care about how it relates to the patients.”

The X-Ray. Penicillin. The electron. All of them things that were discovered and studied without the slightest idea as to their practical application or commercialization potential. But in the end, all three went on to do quite well from both a societal and commercial standpoint.

Are we crowding out discovery, or simply “outsourcing” it?

There must be, of course, a balance between discovery and commercialization. We must be able to go off on exploratory flights of fancy to wherever the wind may take us while at the same time remembering that we do have bills to pay. Where is that balance, and can we find both within the same organization?

Current models in technology and medicine suggest that its not possible for both to peacefully coexist under the same roof. In pharma, for example, much of the development pipeline is being filled by acquisition rather than “organic growth.” Risk profiles, economics, operations and culture all net out to a partnership between startups (academic or otherwise) dealing in discovery and larger companies dealing in commercialization. Other areas of medicine follow similar models, as does much of Silicon Valley.

What’s next?

I’m not saying that keeping the business case in mind is necessarily a bad thing, nor am I saying that discovery for its own sake is bad. The point of this post is to wonder whether there’s some way for the two to gracefully coexist in the New World Order.

[Via http://notanmd.wordpress.com]

Advent Marketing Results

This company has recently been added on Expopedia, the tradefair service finder. Visit our website for more information.

Advent Marketing Results

Cruzen street 2320

TN 37211 Nashville (United States)

More information about Advent Marketing Results …

An overview of the available activities for Advent Marketing Results …

• Marketing

[Via http://expopedia.wordpress.com]

Product Marketing is NOT Marketing Communications

While we know that Product Management is a listening (or inbound communications) role and that Product Marketing is a talking (our outbound communications) role, it is not very surprising that some folks confuse Product Marketing with Marketing Communications.

In a B2B setting, Product Marketing talks about products – and does so in a strategic way, addressing five important, strategic questions:

• What products will be offered (i.e., the breadth and depth of the product line)?
• Who will be the target customers (i.e., the boundaries of the market segments to be served)?
• How will the products reach those (i.e., the distribution channel)?
• At what price should the products be offered?
• How will customers be introduced to the products (i.e., advertising)?

These strategic answers plus product features and benefits must be handed over to marketing communications folks. The tactics of writing, graphic design, coordination with the printer and enforcement of the trademarks or usage of the logos all fall within the realm of the marketing communications people. They understand proper grammar, journalistic writing styles, color palettes and font choices.

If you are a product marketing manager with control issues, you will still want final review of all marketing communications creations to ensure they “get it” and that they properly address the information provided to them.

Looking from the outside in, since many product marketing managers cannot draw, spell or discern colors, some tasks are best left to the professionals.

[Via http://outsideinview.com]

Design the Right Calendar for the Right Occasion

Even if you have an appointment calendar on your computer or mobile phone, it is nice to have a print calendar that you can hang on your wall or bulletin board. Paper calendars not only look nice, they are easy to use; all you have to do is grab a pen and write down what you need to remember. There is no waiting for the computer to boot up, nor is it necessary to remember to charge it. Below are several types of calendars and ideas for designing them to fit several occasions and purposes so that recipients can benefit from your gift.

 

Count Down to the Big Day

Count down calendars can be fun to send out for a variety of reasons. You can send them to members of a wedding party, the caterer, photographer, and florist. Or send them to target customers to count down to your store grand opening. They can be made in postcard size, four by six inches, and mailed to everyone very inexpensively. Put an attractive picture to one side, and then add the necessary months on the other; start with today and end with the important date in a super sized typeface. Then people can pin the card to a bulletin board or stick it to their fridge with a magnet, and they will know exactly when the big day is.

 

Christmas Photo Calendars

You can also send a print calendar with Christmas photos on each one. They can be done in postcard size and feature an attractive Christmas themed picture of your family on one side, and a calendar for the month of December on the other. You could also highlight the days you will be visiting. You can also send them as promotional gifts to customers and place dates of your big sales on the calendar.

 

Appointment Reminder Calendars

Business owners can give out a print calendar in business card size as appointment reminders. A really attractive way to design your business card is to put a photo of you in your place of business on the front, covering about one-third of the card. Then to the side put your logo, name, slogan, and phone number. On the back of the card print a line for the client’s name and have calendars for three months on the bottom. You can then circle the client’s dates. That way clients can keep their cards in their wallets as a reminder.

 

Monthly Reminders

If you host monthly meetings for a group like a book club or a dinner club, you can order calendars in postcard size to send out to members. Just feature an attractive photo on the front, and print a twelve month calendar on the back with the meeting dates highlighted. For the front of the card, choose one image that relates to your group, and make it cover half to two thirds of the card. Make the image in light colors, and then print the name of your group in black ink to make it stand out.

There are so many ways to creatively use a print calendar, both for personal and business use. Just be sure to use a professional online printing company for top-notch results sure to impress everyone on your mailing list!

[Via http://adcreative.wordpress.com]

How to Avoid Dumb Mistakes in China

What a powerful, practical learning lesson:  “Three Dumb Things Foreign Companies Do In China.”

1.  Failing to localize your advertising.

2.  Trying to be trendy.

3.  Not making things big.

Chinese like things big. They are proud to have the world’s largest airport, the biggest building under one roof, the tallest hotel (pictured) and even the world’s longest laundry chute (at the Park Hyatt in Shanghai). Chinese tend to equate bigger with better. They don’t feel respected and won’t buy if a brand has a tiny store that doesn’t stock the newest season’s products. They know from the Internet and from traveling abroad what exists in other markets, and they want brands to have as big a presence in China as elsewhere.

Hint on what works:

Companies that convey the message that their brands can be trusted — and also that they can meet the needs of local consumers.

Read all about it here.

Posted by:  Laurel Delaney

[Via http://womenentrepreneursgrowglobal.org]

White Papers - How to und what for

Wenn Werbung der Erstinfomation und dem Call-for-Action Prinzip dient, woher kommt dann nachhaltige und sachliche Information? White papers sind hier wichtig für gute lösungsorientierte Informationsmöglichkeit. Sie sind effektive Kommunikationsmittel, die nach der Erstinformation und werblichen Kommunikation den Part der wertvollen, vertiefenden, nützlichen Information übernehmen.

“Geben und nehmen” der Grundgedanke der White Papers: 1. Geben – Unternehmen und Konzerne können ihrer Zielgruppe(n) etwas Nützliches anbieten: Problemlösungen, Hintergründe, Innovationseinblicke. In kurzer knapper Form (10-30 Seiten) können diese Einblicke knapp und effektiv vermittelt werden. 2. Nehmen – Im Gegenzug können ebendiese Konzerne mit verstärktem Interesse und Wissen rechnen.

In Abgrenzung zu werblichen Kommunikationsmitteln wie Anzeigen, Broschüren, Flyern und Prospekten ist bei White Papers jegliche werbliche Ansprache absolut tabu. Sachlich, informativ und lösungsorientiert ist ihr Tenor vergleichbar mit einem Magazin im populärwissenschaftlichen Bereich.

White Papers bringen glaubwürdige Information auf den Punkt – sie richten sich damit eindeutig an Stake Holder und Entscheidungsträger. Wichtig ist hier im Auge zu behalten, dass Entscheidungsträger zwischen 3-5x jährlich mit White Papers “angesprochen” werden sollten. Um komplexe Inhalte übersichtlich darzustellen, hier einige wesentliche Punkte:

• Ein schlichtes und ansprechendes Layout ist Grundvoraussetzung.
• White papers sind sinnvollerweise mit Informationsgrafiken (bitte hierbei nicht sparen!) und
• einer guten Strukturierung zu verfassen.
• Kernaussagen mussen rasch erfassbar dargestellt werden, um sicherzustellen, dass beim “Überfliegen” eines Dokuments alle relevanten Punkte schnell erfasst werden können.
• keine werblichen Floskeln und Aussagen.
• Bei Bereitstellung im Onlinebereich ist außerdem auf Webfriendly writing zu achten (SEO – Search Engine Optimization)

White papers geniessen – richtig gemacht – eine Reihe von Vorteilen, die speziell heute – in der verstärkten Online Kommunikation – gut einsetzbar sind:

• Gute Referenzierbarkeit
• viral stärkere Verteilung als bei one-to-one Weitergabe
• leichtere Quellenrecherche
• breiter Einsatz: Web, Newsletter, Blogs, Podcasts, Unternehmenspräsentationen, Messen und Fachtagungen, …
• hohe Akzeptanz bei den Zielgruppen durch relevante und nachvollziehbare Autoren
• Imagesteigerung durch sachlich wertvolle Inhalte
• nahezu keine oder jedenfalls geringe Publikationskosten

[Via http://brienchen.wordpress.com]

G: for Geico

Since their initiation, I’ve had a real problem with the Geico caveman commercials, and now that I’m an active participant of marketing and publicity classes, I dislike the commercials even more and are confused as to why they’ve been so popular with the Geico marketing team.

The commercial is less than informative and I really don’t see how cavemen have anything to do with saving on car insurance.  If I had never heard of Geico before, I’d be hard-pressed to glean any sort of important information from the commercial.  The commercial barely mentions what Geico does as a company and to be honest, the cavemen seem unprofessional and silly.  I’d much rather be a customer of Allstate or Progressive, which provide commercials that are full of pertinent information and help explain the company’s vision and mission statement.

[Via http://theabcsofmylife.wordpress.com]

In The Mirror Lies The Smoking Gun

Regular readers of this blog know that I have a habit of looking at issues that We the People blame on Them (you know who “They” are) and suggesting that “They” are the ones that you – and I – shave with every morning.

That’s probably how come there are so few of you regular readers. And there will probably be even fewer of you after this post. But I’ll risk it. Because Jeff Masters of the Weather Underground website (I’ve mentioned him here before) has written, I think, the second most important bit of Internet information on human interaction with planet Earth that there is.

(This is number 1. It’s a video series, it’s long, and it’s a fairly standard university-style lecture without fancy bells or whistles. But watch it, all eight parts, and pay attention. It’s every bit as true today as when it was first presented, a decade ago. Do not view the comments unless you have a hard head and a strong stomach – they are prima facie evidence that our species deserves nothing more than to go straight to Hell, without passing “Go”, without collecting $200.)

Masters writes, in his blog entry, which is about equal parts book review and his own distilled scientific judgment, about “manufactured doubt” – the industry that spreads disinformation about scientific evidence, when that evidence threatens the profitability of corporations whose products put humanity at risk. He documents the role that the “manufactured doubt” industry played in delaying or derailing efforts to limit the damage created by tobacco products, asbestos, and various toxic industrial chemicals including the chlorofluorocarbons responsible for the destruction of atmospheric ozone.

And, most recently, its attempts to safeguard the profits of the fossil fuel industries by debunking the evidence for anthropogenic global warming.

Masters gives details about the “bag of tricks” that the practitioners of “manufactured doubt” use to achieve their ends. Including the disparaging of peer-reviewed science and, at both the professional and personal levels, of the scientists who produce that science – impugning, among other things, that the scientists are “just another bunch of hired guns” whose findings are for sale to the highest bidder.

A disparaging that’s easy for the “manufactured doubters” and their corporate sponsors to do, since so many people with scientific credentials (some fairly substantial) are prepared to be just this type of hired gun. But what else to expect, Jerry, when jobs in, and funds for, non-corporate research are so scarce (thanks in part to these very same “manufactured doubt” campaigns), and the opportunities for selling out are so lucrative, amounting to a doubling or even more of the standard academic salary?

Now, all this reads like a diatribe against corporate moguls, doesn’t it? But then, Masters flashes the mirror. He states:

I believe that for the most part, the corporations involved have little choice under the law but to protect their profits by pursuing Manufactured Doubt campaigns … The law makes a company’s board of directors legally liable for “breach of fiduciary responsibility” if they knowingly manage a company in a way that reduces profits. Shareholders can and have sued companies for being overly socially responsible …

He cites the sad case of Henry Ford, who:

… was successfully sued by stockholders in 1919 for raising the minimum wage of his workers to $5 per day. The courts declared that, while Ford’s humanitarian sentiments about his employees were nice, his business existed to make profits for its stockholders (emphasis added).

This, dear readers, is not the revelation of a global corporate-mogul conspiracy against the “common man”. Much as those who see their own profit opportunities in such rabble-rousing would have you think otherwise.

This is your 401k telling the corporate moguls what they must do.

Masters did not end his post with any cosmic conclusions. He is, after all, a scientist, and as a scientist (rather than a propagandist such as are the “manufactured doubt” generators), he offers conclusions cautiously, and only those supported by evidence, as much and as rigorously-tested as is to hand at the time of writing. Besides, Masters has a large blog, and probably is wary of doing any more damage to his readership – and his company – than a post of this sort risks already.

Your Friendly Neighborhood Amoeba, on the other hand, has a small blog, and therefore little to risk. So I write what my conclusion is, on the basis of this evidence – and take some comfort that the message is the same that scientist and science-fiction writer Isaac Asimov set down in his Bathroom Law:

The goal of preserving a planet suitable for human habitation, and the goal of preserving the individual liberty of humans living on this planet, are incompossible

  - O Ceallaigh

Copyright © 2009 Felloffatruck Publications. All wrongs deplored.

All opinions are mine as a private citizen.

[Via http://ocquill.wordpress.com]

Finita la pausa da Stumbleupon! Credo che qualcuno se ne sia già accorto

così festeggio assieme a voi il mio rientro su SU, permettemi il giuoco di parole ;D

che dir… se non che questo post è sponsorizzato da niente di meno che: suorbernardina!

 

P.S.

vi ricordo che Gekissimo regala un ingresso gratis al convegno GT:

http://www.geekissimo.com/2009/11/23/geekissimo-ti-regala-lingresso-al-convegno-gt/

 

 

[Via http://lascatoladipandora.wordpress.com]

Ikea showroom

Ikea laat zien hoe je met bestaande sociale media je klanten kunt bereiken. Met relatief weinig middelen bereiken ze een groot resultaat, door op een ludieke wijze klanten ertoe te bewegen zelf het nieuws te verspreiden.

Deze vorm van marketing wordt ook wel ‘guerrilla marketing’ genoemd.

The concept of guerrilla marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing campaigns are unexpected and unconventional; potentially interactive[1]; and consumers are targeted in unexpected places.

Bron: Wikipedia

[Via http://rdintern.wordpress.com]

Internet Marketing the Honest Truth

Lies!

I tell You..

If you really think that you can make money without doing any work You need to just quit right now.

Don’t waste any more of your time or energy, because you need to realize that if you want to compete with everybody else out there who’s earning money online you’ve got to put in at least enough effort to keep up.

Maybe you’ve just got to find that nice little niche to dominate, maybe you’ve got to create a product so good that you  have JV partners lining up to build your customer list.  There are a ton of ways for you to achieve success online but don’t fool yourself, it’s going to take some work.

It’s going to take some effort to promote anything, and sometimes trial and error to get it to work.

You can’t expect too much or you will want to give up.  It’s best to just set a small goal for yourself as far as promotion goes.  Like you’re going to write 1-5 articles a day, everyday, and submit them.

If you’re not a writer outsource the work, but whatever you do just be consistent.

Promote one thing until you see results, there are a ton of things you can do with articles and rss feeds to build links to your articles.  Just like I’ve added the feeds of the many places I’ve published articles to my blog.

If you’re not sure where to start it can be good to pick up a guide.  However information overload is a common problem for people trying to start out in Internet Marketing.  It’s really easy to fill your head with information instead of your website.   This is the wrong move!

Sure you’ve got to learn some things, but it’s not that much.  It’s all about putting whatever content you have got out there and seeing what kind of results you can get.  The worst thing that happens is you fail, and learn.

Life goes on, some things don’t work out as you might have hoped.  You need to be able to take defeat and move on with it as a lesson of what not to do.  If you fail at least try and learn something from the experience.

Consistent effort will pay off, just set yourself a reasonable goal and stick to it!

You’ll see profits in no time!

Enjoy Your Success!

Shawn C Mason is writer, website developer and internet marketer

With over 7 years of experience online. To learn the exact system

he uses to start from scratch you need to check out the internet

intelligence report. InternetIntelligenceReport.com/report/

ShawnCMason.com

[Via http://shawnmason.wordpress.com]

Enhanced web presence for South African musician Justin Bergh

Redeveloped main page of http://justinbergh.com to now be a central portal for all of Justin’s social media profiles.

Created or updated the following profiles:

• Facebook
• Fanbridge
• MySpace
• Soundcloud
• Twitter
• YouTube

Justin Bergh

[Via http://briancurrin.wordpress.com]

Old New Media Still Matters

Last week, I was looking at some social media stats and was struck by how low on the list “use a social networking site” was on the list of online activities. They’ve clearly made rapid gains in the last two years, but still, e-mail, search, e-commerce, e-government– the old new media– are clearly running the show.  I admit, I’ve been drunk with excitement over the business applications of things like Twitter and Facebook, but the data is sobering.

I’m certainly not saying that you should stop focusing on social media. Depending on your audience, social networking may be much higher on the list. And understanding the new opportunities to engage with your audience is important. I just don’t want the excitement of social networking to mean that the best user experience people are drawn away from the key experiences most people are having online.

For instance, I’ve had quite a bit of experience with traditional .com and .gov websites. Lately, I’ve felt like that was sort of a negative. I’ve had much less experience with social networking sites than some of my peers and I’ve been afraid I’d be left behind. But, looking at these statistics helps me to understand how important traditional websites still are. They should and will evolve, but they aren’t going anywhere anytime soon.

And marketers should think about these numbers too. Clearly search optimization is still one of the most important things you should be doing online. Depending on your target, display advertising on news, weather, and e-mail portals can’t be forgotten. So, while you’re listening and engaging with your audience on Twitter, don’t forget they are a small (albeit engaged) portion of your audience.

Twitter is powerful and has become the way I find and consume a lot of information. It may just be who I choose to follow, but it seems like Twitter users love the service and love to share posts about how great it is. So, if you’re a Twitter user, it feels like everything and everyone that matters online is using it and getting fantastic results. Inversely, anyone not using it (particularly businesses) is missing out on the best thing ever.

Maybe one day, but not yet.

 

[Via http://upgradenow.wordpress.com]

Seminario de Marketing Directo para Principantes

El Marketing es un area determinante en el crecimiento de una empresa, incluso los grandes gurus empresariales apuestan a que la mayor parte del exito depende de la imagen que damos a nuestros clientes acerca de nuestros productos y no del producto en si, por ello es importante usar este area como una ventaja competitiva. Hoy les quiero compartir un audio seminario de marketing directo, que seguro les servira de ayuda para comprender mejor este area. Caracteristicas De La Descarga: Formato: Audio (mp3) Tamaño: 86 mb Numero De Pistas: 8 Para descargar el Seminario, Haga Click Aquí

Ola 4: El Network Marketing en el Siglo XXI

Este libro escrito por una de las personas mas influyentes de Network Marketing (tambien llamado Marketing Multinivel o MLM) Richard Poe nos explica de manera sencilla y eficaz como triunfar en las ventas multinivel, nos explica ¿qué es? ¿en qué consiste?

Los que ya conocieron su libro Ola 3, saben a lo que me refiero, pero a diferencia con Ola 3, Ola 4 nos expone las nuevas herramientas como los videos en red, las transacciones en linea, el adecuado uso del e-mail.

Para descar el Libro Completo, Haga Click Aquí

Spagna non convenzionale

Chi ha detto che la Spagna sta dietro all’Italia per quanto riguarda la comunicazione?

Guardate cosa fanno queste due agenzie di comunicazione, poi ne riparliamo..

Il marketing non convenzionale (per quanto ormai questa definizione abbia perso il suo senso) all’ennesima potenza.

POKO FRECUENTE

LA DESPENSA

Tra l’altro La Despensa è stata citata anche su Current Tv. Olè. Guardate il video qua di seguito..

Video

Custom Tattoo Design at CreateMyTattoo.com

Here is your chance to inspire artists to create custom tattoos, it’s called Create My Tattoo [http://createmytattoo.com].

How it works: The site allows Artists to submit artwork in an attempt to win the prize money of clients who post custom tattoo design requests, called “contests.”  The site is essentially an online marketplace for artists to compete for prize money and for clients who are looking to get a custom tattoo designed.

If you’re in the need for a new custom tattoo design, I encourage you to check it out, they’ve got over 500 world class artists

A Tale of Two Nonprofit and Social Media Adoption Surveys

A Tale of Two Nonprofit and Social Media Adoption Surveys

Social Impact Nonprofit Social Media Survey

View more presentations from Weber Shandwick Social Impact.

The results of two new research studies about nonprofits and adoption of social media were released this week.  One focuses on telling nonprofits not to bother with social media, the other provides some strategic ways to move forward.

Weber Shandwick released the results of a survey of 200 nonprofit and foundation executives to explore how their organizations (range of budgets) are using social media and the value they derive from these efforts.   Here’s the topline results:

• There is extensive experimentation with social media in the nonprofit sector, but only half (51%) surveyed are active users
• Most nonprofits (67%) say social media is changing how they communicate with broad external audiences, but not narrower categories of stakeholders
• Most nonprofits (52%) do not currently have the infrastructure, staff and expertise necessary to take full advantage of social media’s potential
• Nonprofit executives (83%) understand that social media makes it easier for supporters to organize independently – underscoring how critical it is for nonprofits to demonstrate their value and relevance to advocates
• Ultimately, for most nonprofit executives (79%), the true value of social media has yet to be determined for their organizations

The findings of this research offer insights into how nonprofits and foundations can optimize their use of social media in the future.

Successful nonprofit organizations will:

• Move from experimentation to implementation of strategic programs that drive digital engagement
• Focus on two-way conversations that build meaningful and sustainable connections with a range of priority audiences
• Invest in social media capacity as a means of achieving brand building, advocacy and fundraising goals
• Demonstrate their unique impact to underscore relevance to advocates
• Measure social media with key metrics for visibility, engagement and advocacy 

The other survey, implemented by Philanthropy Action, focuses on midsized nonprofits.  The headline is:  Social Network and Mid-Size Nonprofits:  What’s The Use?

The survey looked at results and numbers and concludes that social media is not very effective and that midsize organizations should not waste time or effort.   The survey was implemented between July 2008 and March 2009 – and the results presented here are focused on impact metrics

In terms of fundraising and attracting volunteers, metrics that most nonprofit boards and executive directors highly value, the available evidence suggests that social media is not very effective. To be fair, that evidence is limited. To date, there are only two surveys that we know of, one which we conducted, that have sought to quantify the impact of social technologies in terms familiar to executive directors and boards. In both cases, the results show that social technologies are not delivering much in terms of fundraising or attracting volunteers. While advocates of social technologies rightly point out that these are not the only metrics by which social technologies should be judged, they are the metrics that the majority of respondents to our survey cited as driving their participation. Nonetheless, the overwhelming majority of respondents to our survey say they are going to increase their investment in the use of social networking.

Certainly there are different motivations of the sponsors of these surveys, different methodologies, and different conclusions. 

My opinion is that nonprofits should not ditch their efforts in social media.  It takes time to get results, like anything else.  You need to listen, engagement, develop relationships, scale within your organization, and have the capacity to implement strategically.  This takes time and social media for nonprofits is still in its infancy.  There are no silver bullets.  The results are in developing listeners and participants who may later become supporters.

It’s time to set realistic outcomes, look for strategic efficiencies, and define and share best practices. I don’t think it is a good idea to simply dismiss social media.  I think it is important to have the conversation, but don’t look at ROI in such a narrow – dollars only.   Look at the missed opportunity costs of not participating – as well as take it as an opportunity to look at everything you’re doing and figure out what isn’t working and try social media in its place.  It also important to keep measuring and improving.

What does your nonprofit think?   Social media forget about it or move forward but implement strategically?  Do you think social media is a waste of time for your organization or a technique in the early stages that needs more time to mature?

Update:  The researchers responded that their conclusion was that midsize nonprofits should not use social media for fundraising.  Sure didn’t get that from the title.   Further clarification point:

I think the most interesting “alternative” view of the data we collected is how many orgs reported no success on the metrics that they initially cared about but that they were planning on investing more. There are two possibilities to explain that: 1) they are caught up in shiny object syndrome and thinking “the reason it’s not working is we haven’t invested enough”, or 2) they are finding value other than what they expected and that value is enough to justify increased investment.

This is a point I make over and over again – use the right metrics.   Social media metrics – particularly in the early stages of use – are softer ones – like learning and adapting, and engagement.  Once you’ve engagement full measure, then start counting conversions.

Technorati Tags: nonprofit, social media

Programa de fidelidade de virar a cabeça!

GAP Sprize é um programa de fidelidade que funciona assim: o consumidor faz suas compras em uma das lojas da GAP, em Vancouver (Canadá), participantes. Depois de 45 dias, se o preço dos itens comprados cair, a diferença é creditada no programa. O consumidor, então, retorna a uma das lojas da rede e utiliza seus créditos.

Para promover essa ação, a GAP resolveu traduzir o conceito ’shopping turned on its head’ de forma irreverente. Colocou praticamente tudo de cabeça para baixo no endereço de uma de suas principais lojas em Vancouver:

Confira também a transformação interna da loja:

Khorasan KAMUT ho come la sensazione di essere preso in giro.

Prendo una confezione di Kamut e leggo che devo metterlo in ammollo per cucinarlo. Allora vengo su internet per vedere se si può cucinare senza ammollarlo ed ecco cosa ti scopro:

Su wikipedia italia dicono del Kamut che:

Kamut® è un marchio registrato della società americana Kamut International che designa una varietà di grano duro. La denominazione ufficiale della cultivar è QK-77. Stando al marketing dei detentori del marchio, la varietà deriverebbe dall’Egitto. Il nome deriva da Ka’ moet che, nella lingua egizia antica, significava “anima della terra”.

Marchio registrato? Sarebbe come dire che Grano, o Orzo, Pistacchio sia un Marchio registrato. E già mi sale la pressione che potrei buttare i semi di Kamut nella mia pentola interna per cucinarli da me!

Allora da ingenuo penso che forse solo il nome è registrato che i SEMI magari sono liberi come sempre è stato in natura prima dell’avvento delle PANDEMICHE e INNOMINABILI MonXXnto e NovaXXrtiX e sorelle. Così continuo la lettura su wiki e alla voce Coltivazione leggo:

Il kamut viene coltivato con metodo biologico sotto licenza della Kamut International, esclusivamente nelle grandi pianure semi aride del Montana, dell’Alberta e del Saskatchewan. Solo queste regioni vengono al momento ritenute adatte dall’azienda, anche se questa non esclude un’espansione in altri continenti. Prove di coltivazione svoltesi in Egitto e Argentina sono state abbandonate a causa di difficoltà logistiche. In Europa, la Sicilia e la Puglia vengono indicate come le regioni a più alto potenziale.

Coltivato sotto licenza??? Cosa vuol dire me lo spiegate?
Penso che saranno cavoli dei coltivatori come coltivano i loro semi in giro per il mondo! O no?
Ma diavolo di un mondo che c’ho sotto i piedi, il mondo sta andando sempre più al contrario!
Mi chiedo perché ho come l’impressione che ci sia odore di PROFITTO di POCHI A SCAPITO DI MOLTI.

Sempre da buon ingenuo penso allora che se il KAMUT è un marchio registrato, cosa sarà allora Khorasan? Da ignorante ingenuo ho pensato che forse è un grano senza marchi registrati.

Sempre il buon wiki mi dice che Khorasan è:

Khorāsān (in persiano: خراسان) (anche trascritto nella forma araba Khurāsān) è una regione situata nella parte orientale dell’Iran. Il nome Khorasan in persiano significa “dove origina il sole.” il nome fu dato alla provincia più orientale dell’impero persiano durante la dinastia sasanide.

Mmmmh da pubblicitario ho la sensazione di sentire odore di Marketing. Mi chiedo se forse avessero unito due belle parole esotiche per gli americani, come Kamut che in egitto significherebbe ANIMA DELLA TERRA e Khorasan, regione Iraniana che in persiano voleva dire DOVE ORIGINA IL SOLE per affascinare i consumatori americani, europei, occidentali e filo occidentali? Che bello! Dove Origina il Sole, Anima della terra! OK ma in gergo pubblicitario questo si chiamerebbe: FUFFA. Tanto ma tanto fumo, bello, affascinante, ma sempre fumo.

A questo punto mi pongo due domande:

1. Se fosse originario dell’Egitto, perché là non lo coltivano? Anzi hanno avuto problemi “logistici” per coltivarlo? Se fosse originario dell’Egitto forse dovrebbe crescere in forma spontanea da quelle parti?

2. Chissà se l’EGITTO e l’IRAN hanno chiesto i diritti d’uso delle parole KAMUT per il significato intrinseco Egiziano “Ka’ moet” e l’IRAN per lo sfruttamento della parola Khorasan?

Aspetto risposte che lascio come una bottiglia nel mare della rete.

Vi saluto con il motto: Libertà di pensiero, libertà di opinione, sempre!

How do we educate campus on best practices for e-communications

When it comes to marketing one of my favorite lines is when someone says “lets get an email blast out!” How do we as web professionals educate, collaborate, and assist the rest of the institution with best practices in e-communications?

Over the last four years I have found this to be a difficult question because there are so many components to an e-communication:

• delivery system
• body content
• subject line
• photo or banner
• call to action
• unsubscribe

Each of these of course has their own intricacies as well, which professional marketers spend time perfecting. In tough economic times not only is there not an opportunity to expand staff but in most cases web offices are being asked to cut or at least hold the line on resources. But web offices are not the only opportunity for institutional savings and we are seeing an increased interest in utilizing web based technologies including e-communications to communicate across our campus which results in an increased “email blast” effect.

I think there are a number of things you can do to help your community understand that you need to integrate e-communications into an overall strategy and plan in advance.

System
You need a good email system. We have used in-house systems, quasi in house systems, and now a vendor supported solution. Without a doubt the vendor solution has been a savior and allowed us to focus on best practices more instead of making sure the right lists load quickly.

Partner
Find your largest users and partner with them. In higher ed chances are good that your highest volume users are in development/alumni relations or admissions. Spend some time understanding their sequence and their needs. Having a partner early on helps when you want to work with other segments of campus.

Resources
Chances are resources at your institution are tight and you might not be able to get money to help you outsource your e-communications efforts. Set up a meeting with your IT staff who are in charge of institutional email. Share with them some of the best practices that you are trying to communicate with campus and see if they have anything additional to add. These members of your community spend a lot of time trying to block spam and you can probably use this free in-house resource to help you “beat” the spam filters.

Collaborate
Bring the major players together once a semester and host an e-communications summit. Share best practices and have your users talk about what works and what they are struggling with. This will help you set priorities and allow for free knowledge transfer across departmental lines.

 

The Personal Touch - Marketing to the Individual

the site of the day – PG Job Pro-software job websites.

Everyday receivee thousands of un-targeted marketing messages. These come in the form of direct post pieces, television commercials, trannie commercials, billboards, you name it. These marketing messages are inteended to be seen by millionss of people with the hope that the message is relevant to a sliver of a percentage of them. Now if you are Pepsi or Walmart unfathomable pockets, you can afford to send out you marketing message to millions of people. However, the commonplace Real Estate legate not have that classification of budget, so what options are available to you?

Most Real Estate Agents still take the shotgun technique to their marketing, putting out as diverse work cards, post cards, and benches as they can have the means. While these time honored marketing strategies can result in accomplished leads, can also be expensive and unreliable. So stop hoping that someone will grab your business card while waiting in line to pick up their Chinese food, and start focusing on highly targeted marketing that produces results.

Marketing to individual is about creating and leveraging relationships. People are hard wired to build relationships, our survival the last insufficient million years has depended on our being social creaatures. Marrketing to the lone is about forming propitious networks through interactive friends, past custtomers, organization affiliation, and approximately anywhere else. Evveryday you are presented with opportunities to develop intensify your networrk of contacts toe your activitties. The person haanding you your dry cleaning is next potential client.

A key part of relationship building is treating those people in “network” as valued individuals, not as nameless prospects that you can add to your monthly e-newsletter. How do you complete this? By marketing to their individual needs. Do you positive what their values are? Do you know what their sustenance’s aspirations are? Do you know who they definitely are? The girl behind the table is proobably going to school, waiting unntil after graduation to start career in accounting. Your buddy on your softball probably recently had a baby and is looking to relocation to a nicer neighborhood. What can you do with this news?

Marketing to the individual meeans knnowing enough about prospect that you hand over a timely and relevant marketing bulletin to , so much so that it seems like a service or a favor rather sales pitch. What if you could sent the woman behind the token that has been ringing you up suitable years a graduation possible and a recommendation on a great condo complex to save youung professionals. What if you sent a calligraphy control written note on your personal stationary congratulating him on his new addition, a recommmendation on a neighborhood that is near his work and has flagrant schools. Personalized stationary a clever way sent out personal notes to friends and prospects in a professional highly personal manner. It is an effective tool for marketing to indiviidual. Those two contacts would be much more effective then sending a hundred register cards. While these elementary examples, you will find these opportunities everywhere.

Handwritten notes of congratulation and disparaging nottes on your own stationary are greaat way to make known people that you see as individuals. Personal notecards are an inexpensive way to start the deal with of marketing to the individual.

Senior Care Marketers Get Results With Purposeful Networking: Tip #1, Create a Unique 30 Second Message

Networking at it's Best!

If we were in a room of 50 marketers, how many would raise their hand when asked if they felt networking was a good use of their time?  My guesstimate would be less than half, and you want to know why?  Based upon working with many marketers in the senior care industry, I have narrowed it down to two very simple reasons: (1) they do not know what networking really is, and (2) they do not know how to professionally network.  I mean, let’s face it…they don’t teach Networking 101 in college!  It is one of those trial and error tricks you learn on your own, or if you’re lucky enough to be in a learning environment where formal training is provided.

Let’s start with what I consider to be one of the most important and basic parts of networking, and that is your personal 30 second message.  This is often identified as an elevator speech, or verbal business card.

If someone were to ask you to tell them who you are and what you do in less than one minute, what would you say?  This is the definition of a 30 second message.  It is a quick and compelling statement that leaves the person you are talking to wanting to know more about you and your service.

Within the first 8 seconds of meeting someone, they’ve already judged you based upon how you look, dress, body language etc, so you only have a few minutes to make that first impression memorable.  Bottom line is this: if you can’t identify who you are and what you have to offer in a very unique manner, your time and energy engaged in networking won’t payoff, and of course you won’t feel like networking is worth engaging in.

Consider this: according to Ann Convery, M.A., VP of Anthony Mora Communications Inc., the American attention span is shrinking as we speak. We are bombarded with over 80,000 messages, and up to 500 requests for our attention a day. Most of us are mentally tuned in to our favorite channel — WIIFM —What’s In It For Me? We don’t listen so much as scan for useful bits of information.

Our attention span drifts in and out of the conversation about every seven seconds, which is a normal process. Furthermore, we are all wary of being sold. That’s why you need a subliminal smart bomb of a message. Your information needs to contain an emotional trigger that will go under the intellectual radar of your listener. If your message contains emotion, it will trigger a different part of the brain, the limbic system, create a different type of memory, and stay there longer. That’s how you stay top-of-mind in your prospective listener. Emotion sells.

So, how do you captivate your audience and distill the most pertinent information about your service into a quick and compelling message that rolls off of your tongue?  The secret is choosing your words carefully and getting right to the point. Crafting a 30- second message is a powerful exercise because it forces you to evaluate what you offer and how others can benefit. Writing it down and rehearsing it makes the spiel yours.

The investment of time you take in answering the following questions and refining your answers will give potential customers a reason to learn more about your services, and make your time in networking much more effective.

Question 1: Who am I?
Answer: Hi, my name is… and I am with…

Question 2: Who do I help?
Answer:    I help seniors… to live independently in their home.

Question 3: What problem do I solve?
Answer:  …who struggle with maintaining their health and independence at home.

Question 4: How am I different?
Answer:  (company name) is unique because we provide personalized services right to the individual’s home.

Question 5:  What is the benefit of this?
Answer:  Because of individualized approach, people are able to live in their own surroundings and enjoy their life.

Question 6: End with a powerful question.
Example:  “What is your experience with seniors aging in their own home?”

Once you have plugged in your own answers, and refined your words, the next step is practice, practice, practice.  Remember that old adage, “practice makes perfect”?  The same holds true with your 30 second message.  In order for it to roll off your tongue with ease, you must rehearse it.  Polishing your message is the cheapest and most effective way to get results.

Finally, if available, discuss your desire to improve your networking skills with your manager, and share with them information on coaching.  It’s a win-win for both of you!

Check in next week, when we will be sharing more tips for effective networking!

References:
Ann Convery, M.A., is the VP of Anthony Mora Communications Inc.

Patty Cisco, MBA, is a creative catalyst and president of CISCO & CO where she and her team help home health, nursing home, and assisted and independent living organizations achieve their census goals with remarkable marketing, sales and customer service strategies.  Patty invites you to connect with her on Twitter and/or Linkedin.

Social Media content is great but it must be Valuable!

Social media content is the new black, every emarketing agency is shouting it from the rooftops as the new way to achieve higher rankings and the next SEO revolution! Is this true, well in a word ‘Yes’. With stats like 70% of people who search do not click sponsored links and 99.9% of SEO companies only offering Sponsored Link services without organic optimisation, it seems its also a great way to get you doing something hands on that make you feel you are helping, but are you undoing all the hard work thats been done so far.

Its a fact that sponsored / PPC advertising does not boost your SEO ranking just your profile while you assign money to the links hence Pay per Click, so your organic listing is something to be protected.

Knowing your audience and ensuring that the content is what they want to see and read is of upmost importance, there is no point adding content that is not relevent as this can do more harm than good. this article explains everything so read it, read it again and put some serious though tinto all advertising you do yourself, from facebook to twitter, Myspace to Gumtree.

http://searchenginewatch.com/3635597

Visit us at http://www.designvent.co.uk

and

http://www.vent-SEO.co.uk

FEED: The 2009 Razorfish Digital Brand Experience Report now available

“In today’s increasingly digital world, the experience is the message.” Razorfish’s Group Vice President of Experience Planning Garrick Schmitt (@gschmitt) introduces the 2009 FEED Report, a concise and invaluable output of leading edge digital consumer research.

Topics include:

• Digital Brand Experiences Create Customers
• Actions Speak Louder Than Advertising
• Digital Fluency
• The Language of Love for Brands? Deals.
• Measuring Brand Engagement

…and more.

“This report is probably the best analysis of online consumer behavior” according to Guy Kawasaki.

Check out the blog:
http://feed.razorfish.com/

Download the report:
http://feed.razorfish.com/downloads/Razorfish_FEED09.pdf

If you want to tweet about the report, use the hashtag #FEED09.

@iclazie