Mr. Barack Obama was not only the first Black American to become the president of United States, but also the first social media president. Anyone who has noticed the way how he used the web to his advantage would agree with this statement. Social media is so powerful??, can it take a person to winning podium?? Let us see…
Mr. Barack Obama and Hillary Clinton were the favorite candidates for the presidential post. Before contesting the election, Barack Obama led an ordinary life as a citizen of the U.S, while Hillary Clinton had been the First Lady of America. She was a known face and had made her impression on a number of American citizens through public appearances as the First Lady. These aspects of her personality and her familiarity as a public figure was indeed a huge advantage and Mr. Obama was faced with the challenge of drawing public attention and winning their hearts. He used the web to do this and it was indeed very well received.
Apart from having an official website and canvassing online like other candidates did, he harnessed the power of social media and used it as a platform to share, communicate and connect to people. This not only gave him a wider scope to be visible, but also offered him a medium to connect to people and converse with the common. He used blogs, Twitter, MySpace and Facebook to propagate and reach out to people. This created trust in the minds of people and gave them a chance to learn the prospective development Obama as a president could make. The communication was two way, winning people’s heart to great deal.
The Stats go like “ Since February 2007, Mr. Goodstein, who is the External Online Director for “Obama For America“, has helped attract nearly two million supporters on MySpace, about 6.5 million supporters on Facebook, and 1.7 million supporters on Twitter. This strategy of using social networking tools worked well, enabling the Obama campaign to out-maneuver Hillary Clinton’s campaign, which was enjoying the support of the institutional base of the Democratic Party.“
There is no other low-cost promotional method out there that will easily give you large numbers of visitors, some of whom may come back to your website again and again. If you are selling products/services or just publishing content for ad revenue, social media marketing is a potent method that will make your site profitable over time.
NIk!
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