Imagine if a professional football team had only one offensive play. That play was highly successful the first time they used it; worked like a charm. Short screen pass to the right. Then, over and over and over again, they used that same pass for every play, every game.
Opposing teams would know exactly what to do to defend the play. No surprises. No anticipation. There’s three words to describe this one play wonder…boring, lifeless, ineffective.
The same philosophy applies to your entrepreneurial efforts. Are you a one play wonder?
Do you rely on a single method of marketing and selling because you had great results once?
Have you forged a badge-of-honor because you’ve “always done it like this before?” After all, “if it ain’t broke, don’t fix it.”
Do your clients yawn at your “canned” approach to marketing and CRM?
My point is: if you’re using only direct mail…try building your social media network too. If you’re spending hours a day managing your social media network…try outsourcing that task to a freelance site like www.guru.com, www.elance.com. or www.odesk.com and make a few cold calls.
If you only rely on cold calling to market yourself, mix it up and try a combination of cold calling and direct mail. If you use the same tired sales letter for every mailing, supercharge it for more power. If necessary, hire a copywriter to kick it up a notch. If you are used to sending snail mail sales letters, create or re-design a dynamic website or homepage to draw a larger audience.
Can your competition “read” your same ‘ol marketing plays and beat you to the client?
Remember the no surprises, no anticipation reaction of the opposing team mentioned above? That’s what your clients and competition experience when your approach to marketing and CRM is a one play wonder.
Add some spice and variety to your marketing and CRM! You’ll not only see an increase in your client base, you’ll punt your competition to the other side of the field.
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