So, this week things started getting back to normal, after the great, but slightly disruptive weeks of the leadership module! It felt great to be back with Corrine, with our teams, and thinking about Temptation once again. As I said last week, we have definitely been stuck in a rut, and it feels wonderful to be getting back on track!
We began the day with some general feedback on the business plans, and started to fill in the NESTA worksheets which Corrine had provided for us. While discussing branding, brand image, our favourite brands etc, I thought back to the time I worked at LUSH (natural cosmetics company). I LOVED working there, and people often said that my enthusiasm for the products and the brand ethics were infectious. We all felt the same; we started to dress the same, act the same, speak the same and smell the same (if you’ve never been into LUSH, this may sound bit weird, but trust me, it’s a good thing!) You can tell which brands and businesses treat their staff well… my three favourite brands… like LUSH, Apple or Benefit: everyone is always smiling, in a genuine, friendly, rather than an ‘I’m going to stab you if you don’t buy this bath bomb’ way. People who love their job make it easier to sell their product, their service, the lifestyle on offer, to anyone.
But most importantly, LUSH got the best results from their staff because they enjoy their job. I enjoyed working there so much that I didn’t mind dressing like an Easter bunny and looking like a complete loser for a week.
But, back to business. Catherine also gave us a talk on the basics of marketing, alot of which I had covered previously on marketing modules during my BA. But it was fantastic to start thinking of how models such at the 7Ps apply to our business…
After a team meeting over lunch, and filling in the NESTA worksheets Corrine had given us, it was time to face the music – our marks for our business plan and feasibility report. I can honestly say that I am so proud of the team for the marks we achieved, to get distinction level for both pieces was fab… now let’s keep this up! It was cool to get the chance to pitch our idea to Catherine, and to chat things through with Corrine, as a group.
And so to group work…. after Corrine’s web design class, I have been focusing on making the website more user friendly. I decided that the nav bar was too cluttered, and decided to divide topics and headers up into folders, to make things look a bit more organised. I changed the layout, so that all articles are accessible through a menu on a single page…
I also got started on the ‘persona’ sections of the website… the idea being that each viewer takes a quiz to find out which of our three personas, Bing, Megs or Jonny they have most in common with. They are then directed to a specially designed page, full of content to fill their needs…
This week, we are meeting as a team, having prepared a list of issues with the business which we may want to address, things we want to achieve, and how we are going to do this. I think this will be a great way to continue our newly-found momentum, so that we can continue to get the results, and the satisfaction which we deserve.
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