Twitter has become an increasingly popular aspect of many online advertisers’ strategies; it not only provides a venue to assemble a log of devoted followers, but it also simplifies ongoing communication with them. This is effective in and of itself at driving traffic and improving sales. But unfortunately, if you don’t know what you are doing, you can not only waste time but also negatively impact your reputation. And so there are specific mistakes to avoid if you want to succeed.
The first and foremost mistake people make when marketing on Twitter is to, well, start with marketing. It might not seem such a bad idea to start off with marketing goals, but if you want to achieve results, be aware that it isn’t a good beginning. However, by developing confidence and reinforcing your connections in the beginning, you will create a loyal stream of followers. You should first get the consent of your intended audience before you attempt to sell them something later. How should you get such consent? By first becoming involved and neighborly to them on Twitter. In being active in the forum, you will have the opportunity to forge powerful bonds with people, so that after you have gained your audience’s trust, you will be able to utilize Twitter in generating additional visits on your website, creating a database, and gathering more specific sales. But your everyday activity on Twitter should be informal and friendly. Do not be too mercenary and focused on business in your tweets, and don’t turn them into uninteresting advertisements. Marketing is serious business to you, but add some spice and humor to your tweets for the sake of your readers. Illustrate your expressive side through your tweets. If you can manage to do this, you will be helping people in a fun way and they will trust you better. Be engaging and easy to deal with, that’s the secret to winning their hearts.
Twitter’s a two-way street, though. If you want the community to pay attention to you, you have to pay attention to the community. It’s only fair, after all. You should not anticipate receiving, if you do not contribute. But the good thing is, this mistake can be easily avoided. Due to the community spirit of Twitter, your participation means following others who are in your niche a well as responding personally to any and all tweets sent to you. If you only tweet “one way” and don’t respond to the tweets that others send out, you can figure that your efforts are going to see very little return. Twitter’s simple to understand. It’s a social network. Therefore you need to build a network to socialize with -to sell your products to. That means you need to fit in, make some friends, help out your community. Don’t just talk to an empty room; draw them to your words of wisdom. Then give a name to that perfect hair product from that fabulous styling tip you sent the other day. It cannot be emphasized enough. Twitter’s a community. Throw off the suit and sit down to dinner. Be a friend, and watch Twitter work for you.
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